Emily Claire & Co.

Emily Claire offers a creative copywriting and influencer marketing service. Her target audience is primarily female entrepreneurs and small business owners. Her services are desirable to those who want to connect with their audience and enhance their company through captivating and engaging content.

From opening the website, this pop-up appears to advertise her 'free 5-minute welcome email mini workshop'. This offer draws potential clients in to test out her expertise and gain valuable insight on the effectiveness of the service she's providing. If the user finds her assistance helpful and promising, they are more likely to be inclined to purchasing her services. The action of potential clients giving her their email through this sign up allows her to have access to send promotional emails about her business to them and remind clients of her services frequently. 

One of the most prominent elements of the website is the introduction to Emily's brand through the presentation of her personality and style. The main image is of Emily herself with open, friendly body language whilst being active at her work. The focal copy being 'Welcome to Emily Claire & Co' invites the user into her page and helps them feel guided as she assures them of her assistance. The minimal copy on the page presents the correct amount to get the viewer hooked and interested in reaching out to request her services. It is effective towards the target audience because entrepreneurs and generally people in business value clarity and the essential information over lengthy descriptions. Underneath the category 'Work with Emily' in the navigation bar, a small menu appears. These offer the viewer the opportunity to explore one of the three options she's providing and to promptly get involved with her services. 

Below the fold, the copy continues the inviting and friendly aspect of the page through energetic phrases such as 'my words are your hypewoman'. Her conversational tone creates a connection with her potential clients and allows female workers to feel more confident in approaching her as she promises to assist in uplifting their work. The moving light pink banner grabs the attention of the viewer, enforcing the idea that Emily's brand is dynamic and modern. This may appeal to entrepreneurs who value innovative and creative features, especially as adapting to modernity is a key part of successful businesses. 

The copy displayed at the top outline the key benefits of joining the 10k Email Club. The emojis are used in replacement of bullet points to separate each part of copy. Alongside making the viewer feel more invited into her services, this creates a visual interest as the copy is broken up, making it easier to engage with. 'Join the club' connotes a sense of urgency in taking advantage of the deal presented. The crossing out of the previous value helps to create an illusion that the current price is a bargain, making the viewer feel more inclined into taking action.