Tobias Becs

Tobias Becs is a professional Norwegian footballer that specialises in freestyle. His personal website aims to showcase his work and build his personal brand to help him appeal to potential clients or employers.  

 

The website provides an impactful introduction on his professional identity. The main image is the background of the entire page, showing a high-quality shot of him demonstrating his skills. Through using a minimalist approach to his home page, this demonstrates confidence in the value of his reputation and the ability to distinguish quality over quantity. The design is timeless and clean, avoiding designs that may go out of trend quickly. 

The focus is brought towards the limited amount of copy on the page. The navigation bar offers the ability to find different areas of his portfolio efficiently. The majority bring the user further down the page, such as 'about', however, the 'news' and 'art' bring the user to alternative pages, this demonstrates his versatility.  The social media links are prominent on the page as it tends to give a lasting impression on personal brands in the modern world, making it an essential part of his life as a public figure. 

By advancing down the page, his portfolio highlights the key achievements in his career. The design distinguishes a clear, concise narrative of his journey as a professional footballer without swamping his audience with unnecessary information. This causes his portfolio to be easily digestible and offer a prominent idea of who he is and what he has to offer. His different aspects such displayed in the boxes going down the page display short videos that give a visual example of his achievements and talents. Through hovering over the boxes, additional copy appears. This is effective because it doesn't hinder the overall minimalist design and brings motion into the page.  

Through clicking on the arrow positioned in the middle of the page, a pop-up of his 'about me' description appears. This helps the viewer to grasp a detailed idea of his values, current projects and aspirations. The text is in a sans-serif font, increasing the clear readability. The different areas that he discusses are separated into mini paragraphs, helping the viewer flow from one to the other instead of being discouraged by an overwhelming amount of copy. This pop-up doesn't take the viewer away from the page completely, they're able to return to the page by pressing on arrow on the right-hand corner or selecting the call-to-action 'back to site' at the bottom to continue on their exploration of his brand.