The logo for BBC Bitesize offers a simplified differentiation between that and other BBC services (iPlayer, etc). The logo has a clear graphic of a stack of books, tying in with the idea of an online access to a range of educational information that would typically be found in various textbooks. The use of purple stems from their house style, the colour is bold to separate information, as well as being a calming and soothing colour for students studying for their exams.
The target audience for this website is mainly students, ranging in sections from 3-11 & 11-16, but offers resources to teachers as well. The website appeals to their target audience through fun graphics and images to take away the monotony of learning for younger audiences. The home page uses a variety of bright colours to pop off the screen by having their defining colour of strong purple and using bright gradients behind the images representing the different ages. These different colours help to visually differentiate between the four categories.
Even within the information of a topic, the website has clear, largely sized sans-serif text which has strong readability for large pieces of information. The large image next to the text is relevant to the information and provides a more engaging visual to attach to all the writing. The purple border around the information splits up the information into more digestible chunks and makes the navigation from the 'Jump to' menu clear.
Using the website is straightforward and easy to navigate. The home page utilises a large amount of white space to declutter and outline their 4 portals you can go through to find the information which is relevant to you. Once you click on, for example Secondary, options of school years are available for multiple countries to keep narrowing down the user's search so they find exactly what they're looking for. These vast number of options are displayed in a non-overwhelming way through these direct narrowing options. However, some users may find the search to getting to their page unnecessarily long and may want a more direct option from the home page.
BBC Bitesize's purpose is to help with learning, revision and homework. It fulfils this purpose by providing all the relevant content for each subject and exam board, with additional help on exam techniques. The website's content allows students to learn and know how to approach their homework instead of providing the direct answers for them. It offers forms of revision through quizzes on each topic and ones mixing inn questions from the entire course to prepare students for their exams and familiarise them with the styles of questions they'll be asked.
Below the fold, the website offers games to offer a source of relaxation between studying that are still relevant to education. This may motivate younger children to be more productive so they may play some of the games as a reward.
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